Toolbox
Research questions of a certain complexity require standardised research approaches that are tried and tested in order to ensure reliability and comparability. Psyma has an array of tools at its disposal for these purposes, some of which that are developed by our own methodology department and some that are used under licence of renowned institutes.
However, Psyma does not sell standardised tools as a sole solution, but as a building block of a market research project. The personal expertise of each Psyma project manager is always the key component of any research project, as we always place the emphasis on the individual market research needs of your company.
| Ethnographic research | Interacting with the target group in its own environment |
| MOSTER | Our licensed, Kano-based model for client management |
| Image & Positioning | Capturing the overral impression or launch onto the market of a brand |
| Usage & Attitude | The recording of user habits of the interaction with products |
| Brand Core Analysis |
What's the identity, the "soul" of the brand behind the superficial image profile? |
| Segmentation | Target group segmentation to optimize your product portfolio |
| Marketing-Mix Testing | An examination of the entire marketing mix - "The whole thing is more than the sum of its parts" |
| Concept & Product testing | A qualitative examination of the concepts and products "from the outset" in order to minimize risks |
| Campaign Management | The strategic development of target optimal advertisement concepts |
| Sponsoring Check |
The qualitative measurement of the effect of sponsoring measures |
| Pricing |
Depending on product life cycle and market strategy different price strategic options are produced. |
| Congress Survey |
On-the-spot surveys by computer (CAPI) or web-based by e-mail |
| Pharma | Our study types for pharma and healthcare research |
| E-Business | Our products & methodologies for e-business and website analysis |
| Qualitative online methods | Discover the needs of your target group and anticipate innovations with online diaries, forums, chats and the community-approach. |