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A World of Expertise. Driven by Personal Insight

 

Welcome to Psyma Marketing Research from our Board of Directors:

left: Dr. Frank Knapp
right: Bernd Wachter (CEO)

 

 

Founded in 1957, Psyma is one of the classic brands among European qualitative marketing research companies at an international level. PSYMA GROUP AG is the holding company of 16 highly specialized agencies that are analytical experts in their respective field. This enables us to combine product specific focusing with an extensive range of methods.

Our core competence rests on the practical analysis of the perception of and the reaction to facts. We deal with people and their feelings, symbols, motives and barriers with regards to market-relevant behavior. We can provide marketing solutions sensitively, precisely, skillfully and in a globally proficient manner.

The world's largest brand names put their trust in our specialists. These inlcude global players in pharmaceuticals, automotive, sport, capital and consumer goods as well as national suppliers in media and transport.

Our international Focus

  • National and global clients
  • Psyma conducts studies in approx. 40 countries every year
  • Psyma employs over 260 people in 13 countries
  • In our German headquarters you find native speakers for all relevant European countries
  • Our employees come from 18 different countries
  • Culturally adapted methods and interpretations give you truly global perspectives

Board of Directors

 

Bernd Wachter

  • Chairman of the board
  • Managing Director of Psyma Research+Consulting GmbH

 

Dr. Frank Knapp

Member of the board

Managing Director of Psyma Research+Consulting GmbH

 

 

Supervisory Board

 

Dr. Klaus Haupt

  • Chairman of the board
  • Co-founder of arbeitsgruppe für psychologische marktanalysen psyma


 

Reinhold Dorn

  • Member of the board
  • Former MD of arbeitsgruppe für psychologische marktanalysen psyma

 

 

Christian Ryssel

  • Member of the board, deputy chairman
  • Former MD of arbeitsgruppe für psychologische marktanalysen psyma
  • Former C.E.O. of PSYMA GROUP AG

 

 

Our reputation

  • For the past 3 years, Psyma has been working for 80 % of all DAX listed German blue chip companies
  • 9 out of the 10 largest worldwide pharmaceutical companies are Psyma customers
  • 20 car manufacturers and brands trust in Psyma's benchmarking competence
  • 70 % of our customers work with us on a regular basis and keep up long-term business connections

 

Well known projects

  • Psyma conducts tests for groceries and luxury articles
  • TV concepts and shows are analyzed by our media team
  • We evaluate new cars in CarClinics
  • We check public transportation according to the requirements of people with special needs
  • We help in the improvement of Ergonomics of insulin vaccines
  • We prepared the worldwide launch of a rheumatoid arthritis supplement

 

References in Germany

 

Mission Statement

  • The PSYMA GROUP AG creates and unifies, at a global level, highly specialized information generating and strategy implementing service agencies.
  • Our core competence rests in professional primary information oriented research and its interpretation. We are at our best when dealing with demanding products, services or regions.
  • Our goal is the repeated, long-lasting and mutually beneficial relationship with all of our clients, employees, shareholders and providers.
  • We continue to adapt to new demands. We foster promising talents among our staff.
  • PSYMA GROUP AG promotes licenses of tools and Psyma franchises for a uniformity of quality, training and marketing.
  • PSYMA GROUP AG invites other independent agencies with a complementing service profile, to join us under the PSYMA GROUP AG umbrella, thus creating a synergetic alternative to faceless, uniform and bureaucratic mega chains.

 

Corporate Principles

  • Internally: Shareholders
    Long-term profitability
    Sustained shareholder value
    Controlled risk taking
    Steady growth
    Innovation
    Equal opportunity employer
    International and multinational
    Independent
    Fair and open
  • Externally: Clients
    Distinctive services
    Relevant information
    Professional designs
    Top quality
    Creative solutions
    Proven tools, modules and benchmarks
    Punctual and reliable
    Critical solidarity with the client

More than 50 Years of Success in Marketing Research

1957 The "arbeitsgruppe für psychologische marktanalysen" (now Psyma Research+Consulting GmbH) is founded by Dr. Reinhold Bergler, Dr. Manfred Hambitzer & Dr. Klaus Haupt | 1967 One of the first professional departments specializing in medical / pharmaceutical research is set up | 1992-3 Subsidiaries opened in Central Europe (Poland, Czech Republic, Hungary, Slovakia) | 1993 Psyma International Medical Marketing Research GmbH | 1997 Psyma International Inc. starts in Philadelphia to give our international clients on-site support in the USA | 1999 Psyma Online Research GmbH | 2000 Financial engagement in CRS Fieldservices Berlin: Access to one of the leading quantitative field organizations for telephone and face-to-face interviews | 2000 Psyma Latina S.A. de C.V. starts in Mexico City to serve our customers across the whole of Latin America | 2001 Foundation of PSYMA GROUP AG as strategic headquarters | 2001 more than 100 market research experts active for Psyma | 2002 Additional Psyma branch in Munich for finance and automotive research | 2004 DMRC in Beijing and Heldberg Handelsforschung in Duesseldorf become associate members of Psyma | 2005 New founding of Psyma China in Shanghai and Psyma Ibérica in Madrid | 2006 Psyma Psychological Market Analysis GmbH and Psyma Online Research GmbH merge to become Psyma Research+Consulting GmbH | 2007 Psyma celebrates its 50th anniversary and is still owned by its management | 2008 Psyma Pesquisas de Mercado is founded in Sao Paulo / Brazil | 2008 Psyma acquires shares of the Russian market research institute Top of Mind, Moskow | 2008 Together with Schober Group, the marketing company data2face is established | 2008 Psyma Ibérica opens its second office and studio in Barcelona | 2008 Psyma Medical opens a subsidiary in London | 2009 The field service company Inter-View Partners Poland is founded in Warsaw | 2009 Psyma China opens its second office in Beijing | 2010 In Madrid, another branch of IVP Fieldservices is etablished: Inter-View Partners Iberica