A World of Expertise. Driven by Personal Insight

Welcome to Psyma Marketing Research from our Board of Directors:
Bernd Wachter (CFO)
Matthias Fargel (CEO)
Ralf Maser (CIO)

Founded in 1957, Psyma is one of the classic brands among European qualitative marketing research companies at an international level. PSYMA GROUP AG is the holding company of 13 highly specialized agencies that are analytical experts in their respective field. This enables us to combine product specific focusing with an extensive range of methods.

Our core competence rests on the practical analysis of the perception of and the reaction to facts. We deal with people and their feelings, symbols, motives and barriers with regards to market-relevant behavior. We can provide marketing solutions sensitively, precisely, skillfully and in a globally proficient manner. 

The world’s largest brand names put their trust in our specialists. These inlcude global players in pharmaceuticals, automotive, sport, capital and consumer goods as well as national suppliers in media and transport.

Our international Focus

• National and global clients
• Psyma conducts studies in approx. 40 countries every year
• Psyma employs over 260 people in 11 countries
• In our German headquarters you find native speakers for all relevant European countries
• Our employees come from 18 different countries
• Culturally adapted methods and interpretations give you truly global perspectives