Psyma Latina: new facilities and expanded regional coverage [Engl.]
Over the last decade, Mexico City-based Psyma Latina has been appreciated as the premium partner for qualitative and quantitative market research and field services in Latin and South America. To satisfy continuously growing client demand, Psyma Latina has now doubled central location interviewing capacities and is proud to inaugurate brand new top-notch facilities in the heart of Mexico City. The studios are fully equipped with not only the common services such as high speed internet, simultaneous translation, DVD recording, but also offer a comfortable client lounge and value-adding services such as VideoMarker® and FocusVision® video streaming.
To assure smoothly running projects, the installations are rounded up by in-house recruitment and premium catering service, as well as fully bilingual client service and expert moderators.
Says Dr. Javier Cervantes, managing director of Psyma Latina: "We understand that it is a challenge for international clients to study the Latin American markets. Our approach is not only to carry out our clients' research logistics in the region, but effectively assess on what can be done and which peculiarities need to be considered to make Latin research a success. That is why at Psyma Latina, a blend of local and international staff provides a bridgehead for Latin American projects."
Due to its proximity to the United States and direct connections to the major European and even Asian airports, Mexico City offers the ideal hub for multi-country studies in the growing Latin American region. International clients appreciate the possibility to organize project launch workshops in Mexico City and supervise the following regional research activities from their office or home, as a live stream on the web. This adds up to the multi-angular insights Psyma Group can provide of the Americas, covering the continents' markets from Philadelphia, Mexico City and Sao Paolo.