Estima and Psyma sign agreement on cooperation
ESTIMA is a research company based in Istanbul, Turkey, aiming to channel its experience and knowledge into marketing research, customer insight and public opinion polls and to provide end-users, the public and all stakeholders with robust information and viable strategies on perceptions, needs and expectations.
The members of TANLA family, which are widely known for its “researcher” identity since 1972, have played a leading role in the establishment, development and globalization of the research sector in Turkey, have decided to gather their respective professional experience under the roof of ESTIMA. Some of the “firsts” that were introduced to the business society over the past 30 years of uninterrupted service to the sector are listed below:
- Omnibus surveys (1983-),
- General election surveys (1983-),
- Application of qualitative techniques,
- Membership to a multinational research association (1984-),
- Application of CATI, sectoral surveys in banking (1985-),
- Information and research consultancy to presidents (Turgut Özal, Süleyman Demirel), prime ministers (Bülent Ecevit, Tansu Çiller) and numerous ministers, members of parliament and mayors (1983-2003),
- Database research (1991-),
- Establishment of Siar International as Turkey’s first international research chain in Azerbaijan, Kazakhstan, Uzbekistan and Kyrgyzstan (1994-2002)
- First branded solutions (1994-),
- First online research through a proprietary online panel (2007-),
- First application of eye-tracking technology (2008-),
- First application of online brand monitoring, reputation, performance tools (2009-),
Since its inauguration 3.5 years ago, ESTIMA has conducted over 200 projects for more than 40 national, foreign and multinational clients. Pharmaceutical, IT & telecommunications, banking & finance, automotive. Public service, energy and petroleum are some of the sectors where ESTIMA generated extensive know-how and expertise over the years.
On top of all the experience detailed above, ESTIMA is the exclusive agency for the National Readership Survey (NRS). The NRS is currently the largest survey in terms of sample size in Turkey. Annually, 53,000 CAPI enabled face-to-face interviews are conducted nationwide.
One of ESTIMA’s cutting edge research provisions and customer insights is its experience in online research. As of January 1st, 2010, ESTIMA’s proprietary online panels exceeded the 525,000 panelist threshold. Some of its panels can be viewed at; www.teksatir.com.tr (opinion leaders panel), www.estimamedikalpanel.com (health professionals panel), www.akilfikir.com.tr (panel comprised of only university students).
Contacts:
- ESTIMA Research & Consultancy Co.
Mr. Hasan N. Tanla
Ahi Evran Caddesi
Polaris Plaza K:2
Maslak Istanbul
Turkey - Tel: +90 212 346 0848
Fax: +90 212 346 0851
E-mail: info@estima.com.tr
URL: www.estima.com.tr