PMRG - The Crystal Ball - & Psyma International

We invite you to join us at the upcoming PMRG Annual National Conference to be held in Phoenix, AZ in March 2008: The Crystal Ball. The program promises to be an interesting one, focusing on how we, as an industry, can predict the future with limited information.

Addressing this topic, Psyma International USA will present a session:
Ethnographic Techniques Applied to Innovation on Tuesday, March 11, 2008 from 3:30-4:45pm. Please join us.

Do you feel that you've talked with and about your patients until you are blue in the face? Have you looked at them from every angle and researched yourself into a corner? Are you looking for new perspectives and ways to identify potential new areas of insight? This session will focus on fact-finding tools not commonly used within traditional research parameters. Understanding your patients and the context of their environment is one of the most important factors in creating meaningful innovation.

For more information about our presentation, the conference, and to register, please visit: http://www.pmrg.org/2008ANC

We look forward to seeing you in Phoenix!