Tracking Studies

Tracking studies belong to the finest of the market research tools, in terms of providing information and the depth of insights which can be achieved.

An ad hoc measure for following developments and trends in markets and opinions, the tracking study is an important longitudinal tool for following events over time.

This may include anything from lifecycle management, measurement of proliferation (new drugs, administration forms, etc.), and corporate image monitoring, to impact measurement (impact of marketing strategy changes, PR measures, "disasters") or weak-signal detection of trends in medical paradigms or health behavior.

Methodologies vary according to objectives and cost considerations as there are many variables to be considered when designing such a study (How many waves? What time interval? Same respondents in each wave? Same methodology in each wave?, etc.).

We put our experience to use in designing a study to answer your questions while keeping to your budgetary limitations, and maintaining comparable measurement parameters in each phase.