Product Simulation

The question "How can I optimize my product or service, at which cost-benefit ratio, in order to maximize success?" is one of the most central marketing questions.

With the variation of different product characteristics or services (e.g. different administration forms), the level of preference shift for each variation can be determined. The costs for developing a certain product feature or service can thus be compared directly with the possible increase in market share.

We use several conjoint measurement methods to determine which utility a specific feature of a product contributes to the total utility derived from that product (the same is true of services). The choice of conjoint method depends on factors such as the sample size and the degree of independence between the features to be studied.