Name / Logo Tests

One of the most important decisions in preparing to launch a new preparation in various markets is the brand name under which it should be marketed.
Country-specific regulations and international patent laws can narrow the options considerably, but often there is still a choice to be made.

At this point, name testing can ensure that the name finally adopted conveys the intended image. Whether or not a chosen name can aid the success of a drug depends on many factors.

These include the passive perception (the appearance of the name, i.e. font, color, size, style), active perception (how the name is pronounced), emotional, spontaneous associations, cognitive notations (images, empathy, appeal etc.), as well as the more direct verbal aspects of how the name sounds (sound, tone color), and the ease / fluidity with which it can be written.

Our international experience of this type of study will help you ensure that all intercultural aspects and country-specifics are considered when the feasibility of a global name is under scrutiny.

psyma international medical has refined the methodology of this study type in a multitude of surveys all over the world. Today we can offer tried and tested instruments to ensure that no important aspects will be overlooked.