Market Modeling & Simulation

In order to answer the question "What is the market potential for my new product?", we offer market modeling to simulate market potentials for current, new, or even future products within the current competitive environment.

Our market modeling is based on preference structures derived from conjoint measurement analysis, real perception of the products, genuine market data, and on the derived ranking of current products compared to directly elicited results.

With simulated preference shares for drugs, we can answer questions such as "What shares will be attributed to planned preparations?", "Which of the current preparations will lose how much preference share?", "What will be the impact of generics on the market?", "Which possible strategies will have the greatest relative effect on my own products, and which will affect it least?".