Extended Product Tests

This type of study can cover anything from the product packaging to size, shape and color of drug forms, diary packs and dispensers. These are aspects of product development which deserve particular attention.

One example which we have regularly researched is the color of solid (tablets, lozenges and capsules) and liquid (soluble tablets, syrups, suspensions) drug forms. Multimorbid patients run a special risk of confusing their medications if they can not be clearly distinguished.

In indications where patient compliance is notoriously poor, colors creating negative associations should be avoided in order to help lower psychological thresholds. In chronic treatments, visual brand identity may help enhance the patient's tie to his/her medication.

'Corporate identity aspects' may also result in color coding of medications (e.g. specific colors for all medication for a specific indication).

In testing this, or any other aspect of the extended product, we employ our international expertise to determine the optimal parameters to aid the success of the product, always bearing the significance of intercultural variations in mind.