Methoden & Techniken

Übersicht

Methoden:

• Face to face (F2F) interviewing & CAPI
• Individual Depth Interviews (IDIs)
• Medical Online Panel
• Focus Group Discussions
• Telephone Interviewing & CATI
• Diaries

Forschungsmodule & Analysetechniken:

• PsymaSim
• Perceptual Mapping / Factorial Image Positioning
• Gap Analysis
• Segmentation Analysis
• Market Modeling and Simulation
• Product Simulation
• Pricing
• Qualitative SWOT Analysis
• Qualitative Verbatim Analysis