Medical Technology Research and Consulting
Medical Technology can be divided into two main categories:
(1) High value machinery that is operated by specially trained staff who count on support from the manufacturer in a number of areas (e.g. customer service, technical / application support).
The nature of such technology means it must be adapted to meet the individual and institutional needs of the customers. It must be easily integrated into the infrastructure of a hospital / clinical institution to optimize processes for time and cost savings.
(2) Medical equipment / small instruments covers a broader range of target groups such as nurses, patients and layman caregivers, e.g. blood glucose testing. In addition, home diagnostics is playing an increasingly important role due to health budget restrictions.
Psyma International designs market research customized to your exact needs, giving answers to questions that go beyond a mere technical insight. Our experienced market insiders have a thorough understanding of medical technology and in some cases even personal experience with high value devices in a hospital environment, e.g. operation theatres.
Our research tools cover both, qualitative and quantitative methodologies. The type of studies that Psyma has conducted in this area include:
- Customer satisfaction and retention studies
- Handling tests (convenience, optimization of procedures)
- Logistic analyses
- Concept tests
- Positioning studies (including mapping and benchmarking)
- Segmentation studies
Psyma International's research experience includes:
- Computer Tomography (CT)
- Anesthetic robots
- Blood glucose testing devices
- Operating room equipment (e.g. lamps, tables)
- Logistics of radio-immunotherapy
- Needle free injection systems
- Pre-filled syringes
- Blood centrifuges
- Surgical instruments
- Infusion bags
- Lab devices for diagnostics