Image Studies
The classical "image study", as a rather illustrative and static demoscopic picture of a (pharmaceutical) company is almost a thing of the past.
Today, company image studies have evolved into complex corporate positioning studies, serving a multitude of purposes for strategic, tactical and operative management levels.
Often they involve the specific image of individual marketing elements, brands or products / services.
As well as using this type of research for domestic / in-house purposes, corporate positioning studies are becoming popular for competitor monitoring.
We are experienced in conducting image studies in many varied cultures and international markets, and can provide the know-how to:
- benchmark the status quo prior to any policy
- measure the effect of any changes to product or corporate policy
- mine strengths and weaknesses – detect "weak signals"
- evaluate "damage" or effect of unintended change
- assess and evaluate goodwill associated with a name, product or service